Privacy policy
This policy matches the scripts on the site as of 2026-11-13. The operator is reachable at [email protected]. The site loads Google Analytics 4, Microsoft Clarity and Adsterra advertising by default on the first view; embedded YouTube starts when you press Play. Pressing Reject in the cookie banner turns ad delivery, recording and analytics measurement off and is remembered for 180 days.
Default load, and how to turn it off
There is no gate in front of the tags. A first-time visitor gets the ad, analytics and recording scripts immediately, together with a banner that says so and offers Accept and Reject. Reject is a real switch: it stops the ad units, sends Google Analytics 4 a denied consent state, tells Clarity to stop, removes the scripts it can and reloads the page so no running timer survives. The choice is stored for 180 days, and Cookie settings in the footer brings the banner back so you can change it earlier. Global Privacy Control and Do Not Track are read as Reject.
What is stored on your device
| Key | Where | Set by | Purpose | Retention |
|---|---|---|---|---|
| pmf_consent | local storage | this site | Records Accept or Reject for the tags below | 180 days |
| pmf_floating_ad_closed | local storage | this site | Keeps the Adsterra Social Bar closed after you dismiss it | 180 days |
| _ga, _ga_* | cookie | Google Analytics 4 | Tells repeat visits apart and keeps the session state | up to 2 years (Google default) |
| _clck, _clsk, CLID, MUID | cookie | Microsoft Clarity | Project id, session stitching, and the Clarity/Microsoft user id | varies by cookie; see Clarity cookie policy |
| ad network cookies | cookie | Adsterra | Frequency capping, fraud checks and ad attribution; the names are chosen by the network and are visible in your browser's storage panel | network-defined; see Adsterra policy |
| YouTube player storage | cookie / local storage | YouTube (Google) | Created only after you press Play on a video; the privacy-enhanced domain limits use of the playback view for personalisation | varies by player storage key |
The two pmf_ keys are written by this site only and never sent to a server. Everything else is set by the vendor named in the third column when its script runs.
Google Analytics 4
The Google tag library is requested from www.googletagmanager.com even after Reject, with measurement disabled; measurement requests use www.google-analytics.com. Google Analytics 4 runs on every page with measurement ID G-EKFH0EMR4S, in Consent Mode v2. Analytics storage is granted from the first view so the property can measure aggregate traffic; advertising signals (ad_storage, ad_user_data, ad_personalization) stay denied until you press Accept. GA4 records page views, approximate location derived from the IP address (the address itself is not stored), device and browser, and the pages you open. Google acts as our processor; property data retention is controlled in Google Analytics settings; cookie expiry and server retention are separate settings. Reject sets analytics storage to denied and disables the tag for this browser through the standard ga-disable switch.
Microsoft Clarity
Microsoft Clarity (loaded from www.clarity.ms, project zd2113osru) records heat maps and session replays so we can see where the guide is hard to read. A session recording includes clicks, scrolls, and the pages you visit; Clarity masks text you type into forms by default, and we do not add a field that would unmask it. Clarity sets _clck, _clsk, CLID and MUID, and normally keeps recordings for 30 days; favourites and selected samples may remain for up to 9 months. Pressing Reject calls Clarity's consent API with both storage signals denied and removes its script.
Advertising: Adsterra
Adsterra (publisher 3403020, placement scripts on bicea.org) serves the Native Banner inside the article and the Social Bar at the bottom of the screen. Adult ads are switched off on this placement. The network may set cookies and read your IP address, user agent and the page URL to pick a creative, cap frequency and detect fraud. Those cookies are set by Adsterra, not by this site; they are listed as "ad network cookies" in the table above because the network names them. The Social Bar is pinned to the bottom-right corner, can be closed with its own button, and that closed state is stored in pmf_floating_ad_closed for 180 days.
Personalised advertising is optional. Use these industry controls to opt out of interest-based ads from Adsterra and other networks; they do not remove ads, they make them contextual:
YouTube
Video frames show a picture hosted on this site. The player on youtube-nocookie.com is created only after you press Play, and only while the stored choice is not Reject; pressing Play is the request that loads it. Google may then set its own cookies to deliver the player and to remember volume and quality. Reject leaves the picture, a short message and the link to the video instead of the player.
Privacy choices and your rights
Tags load by default as described above. Accept and Reject are stored only when you choose a button; a first visit is not recorded as an affirmative consent decision. Reject disables optional analytics, recording and ad runtimes on reload. You may ask for a copy of what is held, ask for erasure, or object to processing by writing to the address above; you may also complain to your local data protection authority. We do not sell personal data and we do not build a profile that identifies you by name.
Your requests
Cookie settings lets you change the stored choice; Reject writes a rejection record rather than erasing site storage. To erase this site's storage and vendor cookies, use your browser's site-data controls. Email the contact address to ask what the operator holds. The operator does not hold an account database. A change to this policy shows a new date on this page, and Cookie settings stays in the footer of every page.
FAQ
- Do you use analytics?
- Yes. Google Analytics 4 (G-EKFH0EMR4S) and Microsoft Clarity load by default; Reject turns both off for 180 days.
- Do ads load before I click Accept?
- Yes. Adsterra's Native Banner and Social Bar load on the first view. Reject stops them and remembers the choice.
- How long is the choice kept?
- 180 days in local storage under pmf_consent; the closed Social Bar is kept under pmf_floating_ad_closed.
- Can I opt out of personalised ads?
- Yes — use Google Ads Settings, the DAA opt-out page or Your Online Choices; the links are in the Advertising section.
- Who do I email?
- [email protected].
Related
Sources
- Google Analytics 4 cookie expiry — checked 2026-11-13
- Google Analytics 4 data retention — checked 2026-11-13
- Clarity cookie list — checked 2026-11-13
- Microsoft Clarity privacy and cookies — checked 2026-11-13
- Adsterra privacy policy — checked 2026-11-13
- YouTube privacy-enhanced player info — checked 2026-11-13
- Global Privacy Control — checked 2026-11-13